There was a lot of change heralded
last week. A new radio soap opera was launched. It’s called ‘Greenborne’. It tells
the stories of everyday folk as they learn to live in a post pandemic life. You
can listen to it on local radio stations – see here. I don’t think it will
dislodge the dominant Archers, which for 70 years has told the stories of everyday
country folk, but who knows?
I do know that I’m a man who
likes nothing better than getting my shorts on, whatever the weather. Last week
an opportunity to change the way I might free my legs emerged – the skirt.
Apparently skirts for men are the new thing and have been included in the recent
fashion collections of Stefan Cooke, Burberry, Ludovic de Saint Senen (names that
don’t mean anything to me, sorry). Covid and working from home has revolutionised
the male dress code (suit top, pyjama bottoms). As we emerge from our home
offices once more, is the world ready for skirt-wearing men? I think J’s clothes
are quite safe, although she does have a very attractive black tartan skirt in
her wardrobe, so who knows?
I didn’t quite know what to make
of Charles Walker’s speech in the House of Commons last week. I do like all
things surreal, but his speech took surrealism to a new level. It was a rather
strange protest parody on the price of milk (which we never did find out whether
it was too high or not). He stated that in the remaining days of the lockdown,
his protest would be symbolised by him walking around everywhere with a pint of
milk. Will such surrealism change the voice of politics in the UK, who knows?
We do know that the captain of
the stuck container carrier, the Ever Given, in the Suez Canal isn’t Marwa
Elselehdar, Egypt’s first female sea captain. Almost immediately it happened
social media lit up with the speculation that it must have been her steering
the ship. The everyday sexism on social media continues to dismay me. It’s sad,
not amusing and I was glad to see others point this out as well. I do feel for
the actual and, as yet, unnamed captain. It must feel like that he is living a
nightmare almost as big as his ship. We also know that the impact on world
trade has been equally enormous, and is likely to continue to be so for some time.
Will the work to free the ship and Monday’s big tide be enough to refloat her? –
nobody knows.
How many of us took full advantage
of Amazon’s amazing ‘keyboard to doorstep’ delivery of everything we needed (or
thought we did) during the darkest days of the pandemic. I know I certainly
did. The parcels kept coming almost relentlessly. In fact, sales soared by some
51% during the pandemic, and Amazon delivered some 1.5 billion packages worldwide.
That is a lot of cardboard, perhaps a discussion for another blog, but if you
are interested in what this might mean for all of us, have a look here. I know
I’m glad we get our own eggs from our own hens.
Amazon was also in the news last
week for other reasons. The company announced that it would be expanding its
virtual healthcare service (Amazon Care) to all its US employees, and they could
have it for free. This is a service that offers virtual visits, as well as face
to face primary care visits in the person’s home or place of work. Amazon Care can
also send a health care professional to the person’s home for blood tests and
other general assessments. It’s an on-demand service that allows people to
connect to a doctor via chat or video conference for a consultation. Amazingly
in just a few minutes.
Now I don’t know about you, but
when I ring my GP surgery for an appointment, it can take many minutes (12 at my
last try) to get to the head of the queue, and then I have to listen for a
further 2 min 45 seconds of messages and disclaimers, before I connect to
someone, not a doctor or practice nurse. They usually tell me they don’t have
any appointment slots. Interestingly Amazon have been successfully trialling their
service now for some 18 months. Whilst it will be free to Amazon employees (a huge
benefit in the US), they plan to offer the Amazon Care service to other
companies for a fee. I suspect that this might just be the first dipping of the
proverbial toe into the US health care market, a market worth $3 trillion a
year. Could we see something like this in the UK, who knows?
Twenty years ago, Tim Newburn and
Richard Sparks, in discussing political cultures noted that ‘what happens in
the US today will happen in the UK tomorrow’. So, it’s a possibility. Look at
the success of Babylon Health UK. In a world where so many of us seek
information, make decisions, and communicate using our phones, an effective
online, on-demand access to health care service would be the next logical step.
During the pandemic, we saw out-patient and GP appointments successfully carried
out via video links, we have seen the establishment of virtual Covid wards in the
community, and much greater use of data. Even the much maligned Test and Trace
service has shown the power of using information differently (albeit at a huge
cost).
There were two other aspects to
what Amazon were trying to do that resonated with me and I think reflected the ambitions
for change as set out in the recent NHS White Paper. Amazon intends to focus
its efforts on the home as a place where care is given. It also wants to reduce
the individual and societal burden of disease by improving primary care and
health promotion and prevention. I don’t know about you, but these are
ambitions I would also like to see realised. Do we need Amazon to help make
this happen, who knows, but I think not?
No comments:
Post a Comment