Sunday, 19 January 2020

The First World Problem of what to eat…


We are only on day 19 of the new decade and I’m afraid I am struggling with a personal dilemma over how to respond to what have been called ‘First World Problems’. It’s said that the term first gained widespread use and recognition around 2005, and was a popular #hashtag on many social media sites. Some might say that it still is. I’ve used it more than once since the turn of the year. The term is usually used in self-deprecation, or more commonly, to gently chastise those who are complaining about trivial matters, when there are so many difficult issues facing many people across the world.

Way back in 2012, UNICEF conducted a small study in New Zealand, where the most common First World Problem reported was putting up with a slow internet connection! I guess for many people, me included, Wi-Fi problems can still be a big issue. If anyone was to ask J, she would say I am like a bear with a sore head when I can’t get online for whatever reason. It’s not true of course, I have infinite patience in such situations. However, in the last few weeks I have seen very sensible, mature and worldly-wise folk complain about many things including, having to use the hair dryer in the gym to dry themselves, because the gym hadn’t received its towel delivery, mouldy fruit in their supermarket shop delivery, and how life wasn’t worth living now as the TV remote had stopped working!

My First World Problem is not being able to find Garlic and Parsley Quorn sausages. I love these tasty meat-free sausages, and always have some in the freezer as a stand by for unexpected visitors who might want something to eat. They are delicious, the sausages that is, but they can be hard to find. None of our local supermarkets stock them. I have been able to keep my supplies going by stocking up at a supermarket near to where a couple of my grandchildren live. This week was different. There was not a single sausage to be seen – just empty boxes or those plain Quorn sausages that are just frankly, simply plain and uninviting.

As I stood looking at the near empty shelves, I was bumped, elbowed and could hear the tut-tutting of others anxious to buy their meat-free goodies. It hasn’t always been like that. More often than not, I would be the only person choosing what to buy from the vegetarian selection and could take as long as I liked doing so. It’s all changing. Mintel, the market analysis organisation, published the results of their recent survey last week. The results showed that more people than ever before are becoming vegans, vegetarians, or flexitarians; the latter being those folk who just want to reduce the amount of meat they are eating.

Flexitarians! – it’s enough to make Linda McCartney turn in her grave – my mother would call such people fussy eaters. Over 14% of the population describe themselves as flexitarian – this is twice as many as pescatarians (people who don’t eat meat, but do eat fish), vegetarians and vegans combined. Research by YouGov found that only 1% of the population describe themselves as vegan. Strangely perhaps, given this, the rise in people shunning meat products has been fuelled in part by the ever-increasing meat-free products now available and partly because producers have devised ever more ‘healthy’ products for us to try. Look at the success of Greggs and their vegan sausage roll, (more of which later). Indeed, Mintel reported that just under a quarter of all new food products introduced last year were labelled vegan. My local supermarket has now devoted a whole section to such products, which I have to say, on the whole look fairly unappetising and appear very expensive too!

Overall the proportion of folk who have reduced or limited the amount of meat they eat over the last 12 months rose to 39% of the population. Women are much more likely than men to have made the decision to reduce the amount of meat they eat, but overall 45% of those aged 45 or under report they are eating less meat than in the previous 12 months. All of which is great for animals (unless you happen to be a chicken, then the news isn’t so good).  

The sale of lamb (those little white fluffy things that are starting to hop, skip and jump in the fields as of now), has fallen year on year, as has the sale of pig meat (including bacon and ham), whereas beef showed a very small rise in sales, but nothing like that of the sale of chickens, which has risen nearly 4% over the past year. In contrast, the sale of meat-free products has risen by some 40% over the past few years. Have a look here at what is around to tempt you as you shop.

Now I became a vegetarian some 50 years ago. I did it for reasons of wanting to become self-sufficient. My guru was John Seymour (now sadly no longer with us). One of the things he described was that it was possible to keep a cow all year on just two acres of land – but used differently, the same amount of land could keep a family in food for a year. Just take a look at the infographic in this article. These days, people are turning away from meat because of a variety of reasons. In the main they are split into three main areas – (1) for health reasons; (2) to save money; (3) for environmental reasons. The latter reason is the one most supported by those aged 24 years or younger. They see a reduction in meat production as a great way to reduce the adverse impact humans are having on the environment.

Whatever the reasons people are turning away from meat, it fills my heart with joy. There is enough evidence to show that a meat-free (or nearly meat-free) diet is good for your health – but please, hands off my garlic and parsley sausages!

Oh, and Greggs and their vegan sausage roll. Well I haven’t had one yet and I’m not in a hurry to try one to be honest. And it seems those sensible folk in Cornwall are with me. Greggs have closed their one and only shop in Cornwall after just a year of trading. I think ‘Greggxit’ was almost inevitable, given that supporters of traditional Cornish pasties described Greggs’ offerings as ‘junk food’ and ‘Satan’s franchise’ – just another First World Problem methinks - happy eating folks!

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