Some weeks, if you are fortunate,
you might get to meet or hear some really interesting folk. Last week was like
that for me. The first person to mention is the fabulous Ruth May, Chief Nurse
for NHS England. Last Tuesday, she spoke at the inaugural Pam Hibbs lecture at
St Bartholomew’s Hospital, London. It was a great speech, and you can hear it
here. She appears, wearing her nurses tartan face covering, at about 7 minutes
into the video. Three things stood out for me in her speech. The first was the
acknowledgment that to her mind removing the student nurse bursary in England
was ‘fundamentally the wrong decision’. I couldn’t agree more. It was a
short sighted economically driven decision that we are reaping the consequences
of now.
However, the second thing that
struck me was despite record numbers applying to study nursing in 2021 last
August (possibly the Covid factor), the lowest numbers of new people entering
onto the register for many years. Which links to my third reflection, Ruth’s declaration
that the target of getting 50,000 new nurses by 2024 was simply not adequate. Again,
I can do nothing but admire and agree with her in saying this. Without an appropriately
educated and trained workforce, and nurses are by far the largest group in the health
care workforce, it will take even longer to deal with both the enormous backlog
of care and bring services back into something that resembles pre-pandemic
levels*.
My second person of interest was
Sir David Sloman, Chief Operating Officer NHS England. He and a raft of his
team appeared to be touring NHS England Regional Office monthly meetings last
week. The message he brought to the meeting I was in was one about protecting our
ambulance services so they could provide an adequate response to those who most
need it in an emergency. To my ears, there were perhaps too many ‘thank you’,
to many appeals to use our ‘leadership’ to bring about change, and not
enough said about what might be done to resolve the social and domiciliary care
services. It felt like Sir David might have read my blog of last week, as what he was
saying sounded very much like my thinking set out in that post. I can say it
again, patient flow in and out of hospitals is the number one factor which has had
the greatest impact on ambulance availability.
Wednesday’s interesting person
was completely different. It was a chap
called Grant Harrison. Have you heard of him? I hadn’t, but he has made a huge
impact to at least 5 million of us. In 1995, he was responsible for introducing
and developing the Tesco Club card. His mission was to get more people to shop
more often and spend more money. He achieved this by getting people to do more
of what they were already doing. His secret was using data collected each time
we shopped at Tesco as way of influencing our behaviour. His story was slightly
worrying, but immensely interesting and had parallels for what we might want to
be doing in tackling inequalities, improving health and to do that across
populations.
Grant was evangelical about how mobile phones might be the key to improving population health. He even went as far to suggest that we might want to think about mobile phones as medical devices (again something I mentioned in a blog in 2021). The success of the Tesco Club Card resulted from giving people something they wanted. Apart from making individuals feel special, and noticed, there were money saving vouchers that reflected what customers had already purchased and other’s that they might want to consider buying. These messages were aimed at families rather than the individual. Just think what we might be able to do if we could use personal data to do something similar with tackling obesity. For example, the average child has no control over what they are given to eat each day. It's parents who have that decision making control. If we could harness social media messaging, in what Grant described as creating the ‘nudge impact’, which to me sounded like little and often, we could bring about change over time in peoples eating habits and desire to engage in physical activity.
With 64% of the adult population, 14% of children aged 4-5 and 25% of
children aged 11-12 being obese, current interventions and messaging are clearly
not working. Borrowing from the Tesco Card experience may help us unlock new
ways of using data to changing health behaviours. Clearly doing so is not without
its problems. Tesco were able to do what they did because they were the sole recipient
and holder of personal information gleaned from our shopping habits. We implicitly
trusted Tesco’s to safeguard that information, possibly because we benefited. The
same is not true in the NHS. However, that shouldn’t stop us from trying.
I have reached the end of my weekly
blog word limit and still not mentioned a few other interesting folk I met or
heard from last week – so apologies, but please Google them because, like me I
think you will find what they have to say very interesting: Gill Galliano;
Bevleigh Evans; and Andrew Snowden. And finally, its day 32 of the Russian war
in Ukrainian. I continue to keep all those impacted by the war in my thoughts
and prayers. On Mothering Sunday, this feels even more important as I think
about all those families separated as a consequence of the conflict. Peace not
War.
*Because it needs to be said, the
Covid pandemic has not ended. Community infections continue to rise across all
of the UK. We are now seeing both the
BA1 and BA2 Omicron variants at play. If you want to believe the unhelpful
messaging about Omicron being a mild form of Covid, look towards Hong Kong, who
are now reporting the highest mortality numbers in the whole of the world. Partly,
this situation is a consequence of the decision not to vaccinate in age groups in
the same way the UK did, and starting with the older and more vulnerable population
groups.